Program

First day

• Introduction
• general presentation
• Introduction to Wine Business Strategy
• Domestic vs exports? a matter of balance.
• optimizing Business Profits and Minimizing Investments
• Building a realistic business exports plan

Second day

• Morning : GETTING ExPORTS READY: FIRST STEPS
• International Wine business logistics & Shipping
• Payment options
• Risk management
• Afternoon : CULTURAL MANAGEMENT AND COMMUNICATION
• exports = Doing business with different people, different countries, different cultures, different communication skills
• Cultural analysis : Introduction to Hofstede tools
• Stereotypes, mistakes, conflict management

Third day

• Morning: ExPORTS TEAM MANAGEMENT
• Hiring the right people
• Motivating and managing the exports team
• Salary and incentive strategy
• Managing external agents and abroad based employees
• Afternoon: INTERNATIONAL WINE DISTRIBUTION OVERVIEW
• Interesting figures about global Wine Business
• the uSa Wine Market: the most competitive market in the world!
• the Bordeaux Wine Business Model: is it good for everyone?
• the Mutation of the Chinese Wine Market
• the New “emerging” Markets: eastern europe, Central and South america and africa.

Fourth day

• All Day: PRACTICAL CASES AND TRAINING (by groups)
• Preparing, handling and shipping a purchase order for different countries: air shipping, Sea shipping, dealing with
• insurance companies and payments issues.
• Proposing a comprehensive exports strategy to a wine company (grower, wine merchant, cooperative…)
• Creating and managing and exports team: choosing the right candidates, building an effective organizational structure and incentive plan.
• Prospecting and managing an international distribution network: step by step process.
• Managing intercultural relationships and conflicts

Modalities

How to register

Please get in touch with us in case you need further details.
Or see our website www.agro-bordeaux.fr.